De Magische Pan
An interactive physical activation for SVO at Horecava.
Amsterdam Special Effects
Brand activations and interactive installations
Physical activations and interactive objects for brands, exhibitions and events.
An experience to take part in
We build interactive installations and objects for brands, exhibitions and events, making an idea physical and inviting participation.
The idea and the action
What should a visitor experience, try or operate? That determines the form and technology.
Mechanism, object and finish
Appearance, moving parts and visitor interaction must work together.
Built for the application
Exhibitions and events require repeated use, practical controls and efficient installation. Examples include De Magische Pan, the climate boots, Roxy Box and the Beaumont cocktail cart.
See the work
Foto: Corné van der SteltWaterschap Brabantse Delta — climate boots
Physical campaign objects with raised bases, built for Fightclub.
Client: Fightclub · voor Waterschap Brabantse Delta
Project Held — Roxy Box
A human-sized action-figure box and printed panels for SVO vakopleiding food.
Client: SVO vakopleiding food
DIT — Utrecht Centraal pop-up store
Set construction, installation and dismantling for a temporary EO pop-up.